Synergy VII, the biennial manufacturer/dealer educational conference sponsored by Pellerin Milnor Corporation and Chicago Dryer Company was held at the Sheraton Clayton in suburban St. Louis.

Throughout these three days of intensive and interactive workshop sessions, Pellerin Milnor Corporation and Chicago introduced their latest products and innovations to both veteran and newer dealer sales representatives. Current laundry industry trends were identified and discussed to improve the manufacturers' approach to providing the best solution for their customers. This interchange of new ideas, insightful concerns, and proven solutions furthered the Synergy group's reputation as the strongest group of dealer-driven manufacturers in North America.

Neuromarketing expert Dean Minuto spoke to the Synergy group, sharing his extensive knowledge in sales situations. Throughout the seminar, Minuto demonstrated to the Synergy dealer network effective visual aides and posed thoughtful questions that a salesperson should ask the customer and him or herself.

In addition to the new products introduced by the Synergy group, Energenics Corporation highlighted the importance of their lint filtration in today's increasingly health-conscious working laundry environment. American Dryer Company also presented their newest dryers, including the M200 open-pocket industrial dryer.

Approximately 130 laundry industry professionals from across North America attended the conference. At the event's final night, both manufacturers honored dealerships and sales personnel with various awards. Peter Limoncelli of Yankee Equipment Systems was awarded "Top Brass" by Pellerin Milnor Corporation President Jim Pellerin.

11/02/2012